Can You Be Your Own Internet Marketing Specialist?


The role of an internet marketing specialist is to drive traffic  to a website and to assist with the improvement of conversion  rates - converting website visitors to buyers. Some individuals  are good at driving traffic and others are good at creating web  copy that closes sales. In order to be a full-service internet  marketing specialist, you really have to have the skill to do  both because enormous amounts of traffic doesn't matter a bit if  that traffic does not result in revenue.


Even so, different people have different talents and one person's 
gifts may complement another's. So, if you have strong skills in  one area and not the other, you may need to work with an internet  marketing specialist whose strengths compensate for your  weaknesses and vice versa. Sometimes an internet marketing team  achieves much more than any internet marketing specialist could
do alone.
Specific tasks that an internet marketing specialist or team of  internet marketers engage in to accomplish the two main purposes  of internet marketing - driving traffic and closing sales -  include:

1. Brainstorming
2. Market research
3. Identification of target markets and niche markets
4. Competitor analysis
5. Development of products and services
6. Creation of a unique selling proposition
7. Keyword research
8. Identification, analysis and selection of marketing
channels
9. Budgeting
10. Strategic planning and setting of milestones
11. Creation of marketing materials including sales copy
12. Website development

13. Administration of the internet marketing plan
14. Analysis of the effectiveness of the marketing program
15. Continual strengthening and improvement of the marketing plan and marketing program
Effectively addressing all of these tasks that are necessary for  productive internet marketing really requires quite a vast skill  set. Everybody has strengths and weaknesses in various areas of
internet marketing. It is ideal if you have an internet marketing  team made up of individuals that are internet marketing  specialists in all of these areas; however, reality is not always  ideal. Because it is rare for any one individual to be strong in  each of these areas most people need professional assistance from
an internet marketing specialist with one or more of the internet  marketing tasks.
If you work with an internet marketing specialist or a team of  internet marketers, it is vital that everyone on the team  communicates clearly and effectively. With clear communication  the results from specific internet marketing tasks can be  integrated to create a strong, effective internet marketing  program that produces significant results in regard to driving  traffic and generating revenues.
In order to determine whether or not you are capable of being  your own internet marketing expert rather than contracting your  internet marketing tasks to an internet marketing specialist or
an internet marketing firm, do an honest analysis of your skills  as they relate to the fifteen internet marketing tasks mentioned  previously. In reviewing them, you are sure to find some that you
feel confident about and some that cause uncertainty. If you are  not comfortable with your own internet marketing knowledge and  skills, you may choose to hire an internet marketing specialist
to complete the tasks you are uneasy about, or you may choose to
pursue training or education to enhance your knowledge of
internet marketing and strengthen your own skills.
With desire, drive, time and perseverance, just about anyone can
become an internet marketing specialist. To be an effective
internet marketing specialist you must be willing to learn from
others as well as learning from your own mistakes. As you gain
experience in internet marketing, you will naturally develop
expertise and as time marches on you will undoubtedly feel more
comfortable with tasks that seem complex at first and you will
definitely gain self-confidence as you experience the positive
effects of your internet marketing efforts.
Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at

1 comments:

March 26, 2014 at 5:23 AM

This blog describes the rules of the internet marketing..
Internet Marketing Certificate

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